Senior Lifecycle Marketing Specialist

Millions of people across Europe are looking for better ways to build long-term wealth. We're building the platform that makes it possible.

As our Senior Lifecycle Marketing Specialist, you'll turn customer data into lifecycle experiences and help us drive lifetime value across multiple markets. If you’re excited about making investing more accessible, we'd love to hear from you.

What you'll do

As our Senior Lifecycle Marketing Specialist, you’ll own and scale Mintos’ lifecycle automation, solving the challenge of turning complex customer data and product signals into reliable, high-impact lifecycle journeys. Your focus will be end-to-end lifecycle automation, which means designing technically robust journeys in Braze, building complex segmentation and logic with confidence, and optimising lifecycle programs through experimentation and data-driven iteration. You’ll work closely with Product, Engineering, and Data to deliver scalable, compliant lifecycle systems that drive activation, engagement, retention, and long-term value across markets.

You will:

• Own lifecycle automation end-to-end: strategy, architecture, build, QA, launch, and optimisation

• Act as Mintos’ internal Braze power user, owning advanced canvas logic, segmentation, Liquid templating, and experimentation

• Build technically resilient lifecycle journeys that handle data edge cases, localisation, and scale

• Define and evolve lifecycle KPIs across activation, engagement, retention, and lifetime value

• Design and evaluate A/B tests, holdouts, and incrementality frameworks to prove impact

• Ensure lifecycle communications are well-documented, GDPR-compliant, and scalable across markets

• Collaborate with Product, Engineering, Data, Legal, and Customer Support to align lifecycle automation with product and regulatory needs

Your professional skills and background

Must-haves

• 4+ years of experience in lifecycle, CRM, engagement, or retention roles

• Hands-on ownership of lifecycle automation, as well as campaign execution

• Strong, practical experience with Braze, including Canvas, segmentation, reporting, and Product Catalogs

• Solid working knowledge of Liquid templating, including conditional logic, fallbacks, and dynamic personalization

• Experience measuring incrementality and long-term lifecycle impact, not just short-term performance

• Ability to reason about data, logic, dependencies, and edge cases in complex lifecycle systems

• Experience operating multi-language lifecycle programs and complex customer journeys

• Proven ability to work closely with Data and Engineering on events, attributes, and automation requirements

Nice-to-haves

• Background in fintech, investments, or other regulated environments

• Conversational German

What we offer

💸Competitive salary and stock options. Your experience and contribution matter, and we reflect that in fair compensation. You’ll also receive equity so you can share in the value you help create.

🤹Flexibility that fits real life. We understand how important it is to stay connected with colleagues while having the opportunities to work remotely. Come to the office to collaborate and be productive side by side, work from home when you need to, and spend up to three months each year working from another country.

🌴Generous vacation policy. Rest and recovery are essential. We don’t limit vacation to the minimum required by law. Take the time you need to recharge and come back refreshed.

🧠Learning and growth. An annual €1,200 learning budget to support your professional and personal growth. Whether you want to explore something new or deepen your expertise, we’ll support you along the way.

☕Very well-equipped office. Comfortable environment matters. When in the office, enjoy the parking, showers, kitchen with snacks and drinks, massage chair, nap room and others.

Proud to be recognized for fairness
Mintos was recognized by Figure Baltic Advisory for fairness and equality in compensation and representation, achieving 3rd place in 2025.

International team of 170+ people from 17+ countries

Join a diverse team where different perspectives and experiences are valued. We work across Europe, share ideas openly, and collaborate to solve meaningful challenges together.

Mintos is an equal opportunity employer. We're committed to building a diverse team and creating an inclusive workplace for everyone. If you need accommodations during the interview process, contact us at [email protected].