Integrated Marketing Manager, ABM and PLG (m/f/d) in Berlin - hybrid

Description

Too much data, not enough insight?

We get it. At KNIME , we build software that helps people clean, combine, and understand their data: fast, efficiently, and without code.

And with our focus on Data Analytics & AI, we empower everyone to turn complex challenges into clear, actionable insights.

You can help make that happen.

We’re not just an open-source data analytics company, we’re a fast-growing, globally recognized pioneer at the intersection of data and AI. With users in every industry, an international team from 30+ nationalities, and a thriving open community.

Join us as an Integrated Marketing Manager, ABM and PLG in Berlin* and lead the planning, orchestration and execution of integrated multi-channel marketing campaigns and lifecycle marketing programs that drive pipeline. You will be responsible for translating strategic priorities into clear, executable integrated marketing plans in a hybrid PLG and sales-led environment.

Who you are

Experienced: You bring 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.

Strategic builder: You understand ABM and PLG principles, digital channels, and full-funnel campaign design, and you’re excited to build scalable programs from the ground up.

Data-driven storyteller: You translate insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns.

Collaborative partner: You’ve successfully worked with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals.

Proactive and hands-on: You move seamlessly between strategy and execution, managing details while keeping the bigger picture in focus.

Tech-savvy: You’re comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus.

That's the job

Own campaign planning : Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.

Build ABM programs: Design and implement targeted ABM, PLG and vertical marketing strategies that engage priority accounts and drive pipeline growth.

Align with sales: Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.

Coordinate execution: Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.


Optimize performance: Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.

Enable growth: Work with our NA-based Integrated Marketer to establish repeatable frameworks and scalable processes that support sustained expansion in global markets.

What we offer

Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.

A builder’s opportunity: Take ownership of a strategic growth area and create both scalable ABM and PLG frameworks with visible business impact.

International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.

Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.

Sports: Subsidized gym memberships and sport courses in select locations.

Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.

About us

KNIME is a fast-growing international Enterprise Software company. At KNIME, we build innovative software to help individuals and organizations make sense of their data through an intuitive, visual approach to data analytics and through integrations to the most advanced data science and AI/ML techniques on the market. KNIME Software comprises two products: the free and open KNIME Analytics Platform which has an intuitive low-code, no-code interface that allows anyone from spreadsheet users to seasoned data scientists to analyze their data; and KNIME Business Hub, its commercial complement that allows for large-scale collaboration and dissemination of insights across an enterprise.

At the core, we are an open-source company, which requires KNIMErs often to challenge and rethink conventional commercial strategies and ensure that the user – whether free or commercial – is at the center of every decision being made. At KNIME, you’ll gain experience working with industry leaders in their field – KNIME is used by many Fortune 500 enterprise customers, across 60 countries.


*Though we are happy to have applicants from further away, we’re not offering relocation benefits for this position.

KNIME is an equal opportunity employer. We’re all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background .